Ooni of Ife, Oba Adeyeye Ogunwusi, has unveiled OJAJA Soft Drinks, a homegrown brand aimed at promoting African innovation and global competitiveness.
Kabiyesi stated, “It has always been my dream to build a powerful brand born from the soul of Africa, one that rises from our continent to command a confident place on the global stage.
“I firmly believe the Africa we seek must be built by Africans through intentional advocacy for Made in Africa excellence, innovation, and self-sufficiency. Today, I proudly unveil OJAJA Soft Drinks, a bold expression of indigenous ingenuity, resilience, and enterprise.”
He added, “Today, we launch more than a drink; we ignite a movement. We call on youth, entrepreneurs, investors, and global partners to champion indigenous innovation and African enterprise.
“Let OJAJA Soft Drinks mark the beginning of an era where African brands compete by distinction, advancing economic sovereignty, shared prosperity, and a healthier future for generations to come.”
The Oba emphasized that the initiative blends tradition with modern enterprise, showcasing what is possible when African culture and innovation unite in service of building the Africa of the future.
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