— Inspired by a thought shared by Christian Ukah
INTRODUCTION
Time is life’s most precious currency, everyone has it, but not everyone uses it wisely. Every day, the clock ticks forward, carrying with it new opportunities, fresh chances, and untapped possibilities. Yet, one of the greatest wastes of time is not in idleness or procrastination, but in watching time pass without owning anything that appreciates with it, particularly, land.
Recently, I came across a powerful statement by Christian Ukah that deeply resonated with me “The real waste of time is watching time pass without owning land that appreciates with time.” That truth inspired this reflection.
Over the years in real estate, I’ve come to realize that time doesn’t slow down for anyone. It keeps moving, quietly, steadily, and those who understand how to make time work for them are the ones who build lasting wealth. The real waste of time, in my opinion, is not in resting or even making mistakes, it’s in watching time pass without owning land that appreciates with time.
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LAND: THE SILENT WEALTH BUILDER
Land is one of the few assets that doesn’t fade, rust, or lose relevance. While trends, technologies, and industries rise and fall, land remains a permanent asset, one that quietly grows in value as everything else around it evolves.
In my journey through real estate, one truth has never changed, land is one of the safest, smartest, and most rewarding investments anyone can make. It doesn’t go out of fashion, it doesn’t lose relevance, and it doesn’t vanish overnight.
Think about it, roads expand, communities develop, new businesses open, schools are built, and people move closer to convenience. Every bit of progress adds invisible layers of value to every plot of land nearby. What looks like a dusty field today could be a golden investment tomorrow.
It’s no wonder the wealthiest individuals, across generations, have always had one thing in common, strategic land ownership. They understood a simple principle, time works for those who invest in what time appreciates.
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THE MYTH OF THE “RIGHT TIME”
I’ve met many people who wait endlessly for the “perfect moment” to invest in land. They want the economy to stabilize, their finances to grow, or the market to “cool off.” But here’s the truth, the perfect time never announces itself.
History has shown that those who waited for the “right time” often ended up paying twice as much later, or missed out entirely. Meanwhile, those who took action, even in uncertainty, let time do the heavy lifting. They didn’t just buy land, they bought the future.
Those who bought years ago didn’t have all the answers. They just had the faith to act. And now, time is paying them dividends. Their properties have appreciated, their confidence has grown, and their future feels more secure, all because they let time and land work hand in hand.
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TIME WILL ALWAYS PASS — LET IT WORK FOR YOU
Whether you act or not, time will pass. Five years from now, the people who invested in land today will be celebrating growth, while others will be wishing they started earlier.
The difference lies in perspective:
• One person sees land as an expense.
• Another sees it as a time partner, an ally that appreciates quietly while life goes on.
When you buy land, you’re not just purchasing a piece of earth, you’re securing a portion of tomorrow. You’re giving time something to work on, and in return, time rewards you with appreciation, stability, and wealth.
Owning land is more than a financial move, it’s a vision statement. It’s saying, “I believe in the future.” It’s giving time something tangible to multiply. Because while time will pass no matter what, it’s far wiser when it passes with you as a landowner.
When you own land, you’re not just acquiring property, you’re planting a legacy. You’re positioning yourself for the kind of wealth that doesn’t vanish with inflation or economic shifts. You’re securing a stake in tomorrow.
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MY TAKEAWAY FOR YOU
Time will always move. The only question is: will you let it move for you or without you?
If there’s one piece of advice I can give anyone today, it’s this, don’t watch time pass without owning land that appreciates with it. Every second counts, and every plot you own is time transformed into value.
Because in the long run, the real waste of time isn’t in waiting, it’s in not acting when opportunity is within reach.
So, don’t just watch the clock tick. Let it build wealth for you. Own land. Own stability. Own something that will still be standing, and growing, long after time has passed.
Because when it comes to real value, land doesn’t just appreciate with time, it appreciates you for believing in time.
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READY TO OWN THE FUTURE?
I have incredibly amazing offers on both land banking and buy-and-build opportunities in strategic locations, each positioned for significant ROI. These properties are safe, secure, and strategically located to yield long-term value. Whether you’re a first-time investor or looking to expand your portfolio, now is the time to take action and let time work for you.
For inquiries and investment opportunities, contact Olakunle Olawole at +234 816 448 7544 or on Instagram @olakunle_romeo
ABOUT THE AUTHOR
Olakunle Olawole is a passionate real estate consultant dedicated to helping individuals, Nigerians at home and abroad, as well as high-net-worth individuals build sustainable wealth through strategic land ownership. With a deep belief that real estate is not just property but possibility, he encourages people to take confident steps toward lasting financial freedom, one plot at a time.
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