Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG

President Bola Ahmed Tinubu has announced a major shake-up at the Nigerian Television Authority (NTA), replacing the current management team with new leadership.

Veteran media executive Rotimi Richard Pedro has been appointed as the new Director-General of the state broadcaster. Other key appointments include Katsina State’s Karimah Bello as Executive Director of Marketing, Stella Din from Plateau State as Executive Director of News, and Sophia Issa Mohammed from Adamawa State as Managing Director of NTA Enterprises Limited.

Pedro, a Lagos native, is an accomplished media entrepreneur and consultant with nearly three decades of leadership experience in broadcasting, sports rights, and marketing communications across Africa, the UK, and the Middle East.

A trained entertainment and intellectual property lawyer, he also holds an MSc in Investment Management & Finance from City University Business School, London. In 1995, he founded Optima Sports Management International (OSMI), which became one of Africa’s leading sports content providers, distributing premium events such as the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to audiences in more than 40 countries.

His career includes leading roles at Bloomberg Television Africa, Rapid Blue Format, and consultancy work for FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters. Notably, he helped the AUB secure exclusive pan-African free-to-air media rights for all CAF competitions.

Industry analysts credit Pedro with building commercially viable broadcast platforms, boosting sponsorship revenues, and delivering world-class content to African audiences.Newspaper subscription bundles

His appointment marks one of the most significant leadership changes at NTA in recent years and signals the Federal Government’s intention to modernise the broadcaster and reposition it in an increasingly competitive media market.

WARNING: If You Are Not 18+, Don’t Click The Link Below 👇🫣 
https://abnormalitylovingmammal.com/kx6iepv2qm?key=6c14bd1d68e1eba721851f19778f5efe

https://poawooptugroo.com/4/8902554

Please don’t forget to “Allow the notification” so you will be the first to get our gist when we publish it.

Drop your comment in the section below, and don’t forget to share the post.

Never Miss A Single News Or Gist, Kindly Join Us On WhatsApp Channel:
https://whatsapp.com/channel/0029Vad8g81Eawdsio6INn3B

Telegram Channel:
https://t.me/gistsmateNG